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Great content doesn’t just inform - it connects, simplifies, inspires action, and builds trust across your community. But when your team is stretched and the issues are complex, creating comms that hit the mark on every platform can feel like an uphill climb.

That’s why smart organisations and businesses use AI-powered storytelling and writing.


Steve Ballantyne, (one of Australasia’s leading AI storytelling experts and a workshop presenter for the New Zealand Marketing Association and Australian Marketing Institute) will be leading this four-part workshop. It has been designed specifically for council professionals that may in/ or with communications and engagement teams.


Over four fast-paced 90-minute sessions, you'll learn how to combine proven storytelling techniques with the power of generative AI to simplify complex issues, reach diverse audiences, and build smarter content strategies that work across web, social, email, local events, and more.


This is not about replacing human creativity - it’s about giving your team a powerful creative co-pilot. One that helps you plan faster, write stronger, and design with impact.


Whether you’re writing public updates, shaping comms strategies, or planning your next campaign, this workshop will show you how to build better content faster, and with fewer resources.

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Meet the Facilitator

Steve Ballantyne, Director, Brand IQ

Steve Ballantyne is one of New Zealand's leading business storytelling experts, boasting a 30-year career that spans over 150 brands throughout Australasia. His digital storytelling workshops are a treasure trove of insightful case studies and captivating stories, all delivered through a lens of creativity and a deep understanding of story structure.


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What you’ll learn:

  • How to simplify complex topics using AI-enhanced storytelling techniques
  • Ways to communicate clearly and inclusively across diverse community groups
  • How to improve content design and structure by creating catchy headings and headlines for those skim readers
  • How to create strong comms, engagement, and social media plans with AI
  • How to generate consistent, high-quality content for all channels: Web, email, social, local events
  • How to use AI tools to create visuals, infographics, and imagery that grab attention
  • The strengths and limitations of tools like ChatGPT and Microsoft Co-Pilot -  and how to choose the right one for the job
  • How small teams can scale content and impact without extra headcount


You’ll walk away with:

✔️ The confidence to use AI to enhance, not replace, your voice
✔️ Strategies for faster, smarter, more consistent content creation
✔️ Practical experience using AI to build out full comms and engagement plans
✔️ Visual and written content examples you can tailor and reuse
✔️ A future-ready mindset and a toolkit you can start using right away


Online Course Structure & Information:


This workshop is offered online format. An 1.5-hour live session will be held once each week over 4 weeks. The facilitator will present that week's topic live online with other participants. There will also be activities and resources to support your learning.


  • Time: 12 PM - 1:30 PM
  • Dates: 9 July, 16 July, 23 July, 30 July 2025
  • Price: $499 + GST


Upcoming events

More Information

If you need more information or have any questions, please contact ALGIM at service@algim.org.nz

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