Design thinking has a human-centered core. It encourages organizations to focus on the people they’re creating for, which leads to better products, services, and internal processes. When you sit down to create a solution for a business need, the first question should always be what’s the human need behind it?

Course overview

Design Thinking is a human-centered process used for solving complex problems and creating positive change. It encourages organizations to focus on the people they’re creating for, leading to better products, services, and processes. Design Thinking is a highly collaborative process that successfully draws on the input of project teams, stakeholders and the people you’re designing for.

This interactive online Design Thinking Fundamentals course will equip you with the Design Thinking mindset, tools, and skills to kick-start bold innovation and problem solving within your organisation. The ‘learn by doing’ course consists of 6 sessions, focusing on the key stages of Discover, Define, Develop & Deliver. You’ll be working in teams on a live challenge with the guidance and support of a highly experienced Design Thinking specialist. At the conclusion of the course you’ll receive access to tools and templates to use in your place of work and have ongoing access to resources from the global DesignThinkers Academy network.

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Cost

$1,500 + GST NZD for ALGIM members 

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Meet the Trainer

Darryl McClay
Design Thinking Facilitator & Social Impact Designer

DesignThinkers ANZ

Darryl is a managing partner of DesignThinkers Academy ANZ & the Design Lead at The Cause Collective, a social impact organisation.

He brings over 30 years of experience in the creative services sector with the last 8 of those as a facilitator coach of Design Thinking practices across New Zealand, Australia and Europe. He works with government agencies, multi nationals, local enterprises & purpose led organisations helping them build Human Centred Design capabilities to create better outcomes. In his role as Design Lead at social impact org The Cause Collective he applies his design thinking expertise to help the Māori & Pasifika communities living in South Auckland to improve their prospects and outcomes across education, health and financial security.

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Course Outcomes:

By the end of this training course participants will understand and learn about:

1. Research helps us better understand other people’s perspectives and experiences around your challenge topic. Learn how to craft interview questions and then conduct actual interviews & experience how powerful and insightful an effectively conducted interview can be.
2. Sense-making is the process of grouping the information that we’ve gained from the interviews and identifying themes from across the range of people, based on their experiences, beliefs and values. For this stage we use a Persona Empathy Map, cumulating in a summary list of the key Gains (Goals) & Pains (Barriers).
3. Personas are used as the basis for Journey Mapping. Finding out about the objectives, behaviour, attitudes of people is very important for developing improvements or innovations of the services provided.
4. Journey Mapping allows us to get a deeper insight into customer (or users) needs, perception, experience and motivation. It will answer questions like: What and why are people really trying to achieve? How are they trying to achieve this? What are they experiencing, feeling, while trying to reach the desired outcome?
5. Challenge Reframing using a ‘How Might We’ sheet provides singled minded clarity on the problem that we are looking to solve and what impact solving this will have.
6. Ideation is the process of exploring a multitude of different creative territories to help us solve the challenge. For this stage we use a variety of approaches & tools individually & then as a team for the all-important co-creation process.
7. Prototyping is done to be able to test a service concept in a ‘low tech’ environment with relevant stakeholders. Prototyping can be done by building artefacts from cardboard or paper or by using Lego or role playing.