ALGIM Training Session: Build Better Content with AI-Powered Stories

Great content doesn’t just inform - it connects, simplifies, inspires action, and builds trust across your community. But when your team is stretched and the issues are complex, creating comms that hit the mark on every platform can feel like an uphill climb.

That’s why smart organisations and businesses use AI-powered storytelling and writing.

This is not about replacing human creativity - it’s about giving your team a powerful creative co-pilot. One that helps you plan faster, write stronger, and design with impact.

Whether you’re writing public updates, shaping comms strategies, or planning your next campaign, this workshop will show you how to build better content faster, and with fewer resources.

Course Overview:

• How to simplify complex topics using AI-enhanced storytelling techniques
• Ways to communicate clearly and inclusively across diverse community groups
• How to improve content design and structure by creating catchy headings and headlines for those skim readers
• How to create strong comms, engagement, and social media plans with AI
• How to generate consistent, high-quality content for all channels: Web, email, social, local events
• How to use AI tools to create visuals, infographics, and imagery that grab attention
• The strengths and limitations of tools like ChatGPT and Microsoft Co-Pilot -  and how to choose the right one for the job
• How small teams can scale content and impact without extra headcount

About our Facilitator: Steve Ballantyne, Brand IQ 

Steve Ballantyne is one of New Zealand's leading business storytelling experts, boasting a 30-year career that spans over 150 brands throughout Australasia. His digital storytelling workshops are a treasure trove of insightful case studies and captivating stories, all delivered through a lens of creativity and a deep understanding of story structure.