ALGIM Training Session: GA4 Training for Teams

Why GA4 and why now?

Not using Google Analytics data is like flying a plane without controls – you have no idea how your website is performing.

GA4 data can help your team understand your audience and improve your website performance.

Yes, GA4 can be confusing – new interface, new metrics – we get it. Our training cuts through the complexity, explains the differences between the old Universal Analytics and GA4, and gets you straight to the insights.

Meet the Trainer 

Lana Gibson is a data strategist from Wellington, New Zealand who specialises in analytics and SEO / AIO for large content-driven websites. Over the past 15 years, she has worked with Air New Zealand, GOV.UK, Silverstripe, Te Papa, and all levels of the New Zealand government. She helps clients make the most of their data with dashboards, and GA4 setup and training. She helps teams build data cultures, so they can own their performance and get the best results.

Course Requirements

• Microphone and webcam/video are required for interaction with others.
• A quiet space is necessary to avoid distractions.

Access & Communication

• You will receive an email with a link to each session.

Course Duration & Structure

• Standard training consists of two 2.5-hour sessions, held one week apart to allow time to absorb learnings.
• We recommend logging in 10 minutes before the session starts to ensure audio and video work.

Participant Numbers

• Sessions are limited to 10 participants.
• If minimum numbers aren’t met, the course will be postponed and registrations transferred to the next intake.

More Information

• If you have any issues, please contact service@algim.org.nz