Crisis Communication Essentials

When an issue becomes public, you need a clear plan and the confidence to front it.

This practical course gives you tools to manage reputational issues, respond to a crisis and communicate effectively with your stakeholders and the media. The focus is on doing the right thing, developing clear messages and building trust.

You will work through realistic scenarios, use practical planning tools and practise media interviews on camera.

For leaders, managers, spokespeople and communications professionals.

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Learning outcomes

By the end of each course, you will be able to:

Issues and Crisis Response

• Identify reputational risks and develop an issues or crisis communications plan.
• Develop a crisis management plan and standard operating procedures (SOPs) for events that might impact your organisation.
• Identify key audiences and choose the right messages, spokespeople and channels.
• Align communications with action, accountability and the needs of people affected.
• Plan communications to rebuild trust after a crisis.

Media Training

• Understand what makes a news story and anticipate journalists' questions.
• Develop a key message tree, backed by clear facts and examples.
• Handle difficult questions and bridge back to what your audience needs to know.
• Deliver clear, credible messages in a practice interview.

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Cost

$1,200 + GST NZD for ALGIM members 

Register Here

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Meet the Trainer

Steve Addison
APR, MBA (Distinction)

Steve Addison Crisis Communications

Steve is a journalist, media trainer and crisis communications adviser with experience on both sides of the interview.

He has managed high-profile issues in health, conservation and professional sport, including health communications following the Christchurch earthquake and media issues for New Zealand Cricket.

His experience includes rebuilding the relationship between the Department of Conservation (DOC) and West Coast communities after the Cave Creek tragedy. His journalism includes coverage of the Bain killings, the Syrian refugee crisis and the Christchurch mosque attacks.

Steve brings that experience into practical training focused on clear thinking, sound preparation and communicating under pressure.