Why G4 and why now?

Not using Google Analytics data is like flying a plane without controls – you have no idea how your website is performing.

GA4 data can help your team understand your audience and improve your website performance.

Yes, GA4 can be confusing – new interface, new metrics – we get it. Our training cuts through the complexity, explains the differences between the old Universal Analytics and GA4, and gets you straight to the insights.

What you get from training

This training is designed to help your team make data-driven decisions and measurable improvements.
By the end of this training your team will understand:
• key changes from UA to GA4
• privacy implications of GA4
• where your traffic is coming from
• how people are engaging with your content
• popular user journeys through your site
• user insights like devices and location
• how to build a picture of your audience using filters.

Who this course is for

This course is designed for teams who want to use GA4 data to guide their decisions and understand the performance of their website and marketing. It is ideal for government, marketing, comms and digital teams who don’t want jargon.

The course is designed for an entry level/beginner, including those who feel comfortable with Universal Analytics but struggle to use GA4

Register Here

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Meet the Facilitator

Lana Gibson is a data strategist from Wellington, New Zealand who specialises in analytics and SEO / AIO for large content-driven websites. Over the past 15 years, she has worked with Air New Zealand, GOV.UK, Silverstripe, Te Papa, and all levels of the New Zealand government. She helps clients make the most of their data with dashboards, and GA4 setup and training. She helps teams build data cultures, so they can own their performance and get the best results.

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Online Course Structure & Information:

Standard training consists of two 2.5-hour sessions, held one week apart to allow time to absorb learnings.

• Time: 10:00 AM - 12:30 PM
• Dates: 20th and 27th May 2026
• Price: $599+GST